TUTORIAL 1

Question 1

Briefly discuss the history and future of multimedia. How might multimedia be used to improve the lives of its users? How might it influence users in negative ways? What might be use its short comings?

Answer

The history of multimedia a very large scope and from beginning the multimedia term is created in July 1966. According to Wikipedia source, ‘multimedia’ is a media which combine the text, audio, images, animation, video, and interactivity content forms. First of all, the multimedia tools are evolved gradually which start from text, audio, telecommunication devices, video, animation, etc. Due to innovation and creativity of scientists and the development of software, with the computer support, more hi-tech devices and tools of multimedia is created and delivered to users.

The future of multimedia, actually very important to the many scope especially education, communication, marketing & business, entertainment, etc. Latest, many multimedia tools and application are involved when organising the events or activities such as workshop, during ceremony, any functions, talk etc. Flash animation presentation is used to smooth the talk, multimedia light is used to make people in concert have high spirit, graphic illustration is used to help students more understanding about one particular subject, etc. Therefore, multimedia are significant impact in the future.

Multimedia can improve the lives of users in its applications. The most significant one is improving the lifestyle today. Users can know the latest news that happening around the world without travelling. Moreover, it brings more entertainment to the user. Let take an example of mobile phone. In the past, users only use it to call other people. Currently, mobile phone is like ‘PAT’, Personal Assistant Tool. Many multimedia applications are invented as part of functions of mobile phone. Users can play online games, listening songs or RTM, watching movie or MTV, surfing internet, 3G call, capture photos, read image catalogues, record something, etc. Besides that, some hi-tech mobile phones even provide GPRS MAP (GM) that help users not get lost when travelling or driving at new places. Users can know the location through the graphic simulation on the GM.

However, multimedia might influence users in negative ways. The gadget or other relating with multimedia methods usually are very convenient and easy to use, people may use the multimedia invention and technology in the wrong ways. The most significant is the privacy of the user may be violated. Some users like to use mobile phone or digital camera to record the incident and publish it to other sources which actually is violating human being right.

Talking about its shortcomings, multimedia creations that often misused by certain parties in order to earn a quick profit. there are those who do not sell pure multimedia. This cause losses to customers. Such things should not happen. in addition there is also abuse "sms" service where there is the use of this channel to things that are not good.

We can conclude that multimedia is very important at the present time. we as consumers have to use it through the proper channels. avoid misuse of this facility. hope that the next young generation will produce more things beneficial to all.

Question 2

You are marketing director for a small telecommunications company. You are considering using multimedia to market your company’s product. Put together an outline detailing the benefits and drawbacks of using a CD-ROM presentation, a multimedia web site, or a television advertisement.

 Answer

 Advantages

 ll>Television permits you to reach large numbers of people on anational or regional level in a short period of time

 ll>Independent stations and cable offer new opportunities topinpoint local audiences

 ll>Television being an image-building and visual medium, it offersthe ability to convey your message with sight, sound and motion.

 Disadvantages

 ll>Message is temporary, and may require multiple exposure forthe ad to rise above the clutter

 ll>Ads on network affiliates are concentrated in local newsbroadcasts and station breaks

 ll>Preferred ad times are often sold out far in advance

 ll>Limited length of exposure, as most ads are only thirty secondslong or less, which limits the amount of information you cancommunicate

 ll>Relatively expensive in terms of creative, production and airtime costs

Question 3

Multimedia is shifting from being localized (contained an a CD-ROM) to being distributed (available on the world wide web). What are some of the implication of this? Who will have access to the presentation? How will keep it secure? How will you distribute it?

Answer

Using this method more the company can have widespread market that allow to capture more customer from all around the world online  advertising which is much cheap r than advertising on TV and other media .Cost and serious problems which come of  packaging ,distributing , production of CD ,marketing ,expanding the market , location and copyright and it will be eliminated. 

In this way company will has more flexibility ,quick customer response,control over its products. Companies which are shifted to distribution putting up the software on their official website and then provide password for that .It means,customer must purchase the password to access to the program.